By now, we have all seen product ads and events that remind us that October is National Breast Cancer Awareness month.

And we know that the Susan G. Komen non-profit is a national organization dedicated to fund raising to cure breast cancer. Each Mother’s Day here in Philadelphia, the Susan G. Komen organization sponsors its famous walk starting at the Art Museum.

But ladies (& gentlemen if you like shopping), listen up….
Komen is also sponsoring a fun and easy way to support breast cancer research just in time for Holiday shopping. It’s their “Think Pink” shopping event that is being held at several Outlet locations. You can check out which outlets are participating by clicking onto the Komen website link above. Here’s how it works…

You make a $10 donation to the Susan G. Komen organization and in return, you are given a coupon booklet that entitles you to 25% off one item at numerous outlet stores that participate. And, the booklet is valid all month until October 31st so you can use it on multiple trips. Please note that not every store in the outlet participates. The coupon booklets are typically available to purchase at each outlet’s Customer Service desk.

Sunday, October 14th, I and a few other volunteers manned a table at the Philadelphia Premium Outlets in Limerick, PA to promote this charitable shopping event. We all remarked at how lucky we were to be outside to enjoy the beautiful fall weather as we worked. When you are touched by a life threatening disease like breast cancer, it truly does change your paradigm to appreciate little things in life like this.

All five of us swapped stories as to why we were there. Beth Chernoff and I are the survivors. Wanda Stuart was a volunteer because of friends who were affected. But the most moving memory of yesterday was the presence of 2 young women, Beth and Mary Holleger, who were there to honor their mother Kathleen, who died too young, at age 50, leaving behind 5 children. These 2 young women and their family are “Champions”. To work through their grief and to move forward with life, they have set up a blog to promote awareness of the fight to cure breast cancer. You may visit them at

Think Pink!